Authenticity

Guaranteed

A relationship founded on trust

Whether cashing in on your collection or purchasing the watch of your dreams, you deserve to know exactly what you’re getting – and where your money’s going.

Our in-house experts examine every watch we handle to ensure authenticity and quality. And our transparent process keeps you informed, so you can buy and sell with confidence.

How we authenticate

Digital authentication

Verification begins with the listing itself. Our team digitally authenticates every listing on Watches.io to ensure the condition is as described and to eliminate counterfeits.

Packaging verification

When a watch arrives at our headquarters, the first step is to assess the packaging. The box, papers, and accessories are thoroughly vetted for authenticity and condition.

Component inspection

Next, our experts examine every watch component, including dials, hands, bezels, and bracelets. It is our guarantee that there are no defects or after-market replacements with the watches sold on our marketplace.

Gemstone testing

We use industry-standard equipment to determine which stones are genuine and to confirm they are factory original.

Movement and functionality verification

Finally, we check the movement and functionality of the watch itself to ensure all functional components are properly working.